Apple is launching search engine to destroy Google — and you’re already using it GOOGLE GRINDS, APPLE SHINES While Google is grinding users down with 90% of search results generating ad links (10 of 11), Apple is building a search engine in plain sight called “Spotlight.” Spotlight is what happens on your desktop when you hit COMMAND-SPACE or on your phone when you hit “slide down” when on your home screen. You can see here, when you search for “Weather Cupertino” it gives you the result with no advertisements, no Google logo — nothing but content. On your mobile phone they will show you Wikipedia pages, App Store links and more — without any ads. Every time Apple hosts their World Wide Developer Conference (WWDC) they add a couple of features to Spotlight. The big update came yesterday, with “deep link searching in apps.” Here they show folks searching for “how to make chocolate cake” and subsequently dumping users into the Yummy App. No. Google. Neces...
Latest technology updates.