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Apple Search Engine

Apple is launching search engine to destroy Google — and you’re already using it

GOOGLE GRINDS, APPLE SHINES
While Google is grinding users down with 90% of search results generating ad links (10 of 11), Apple is building a search engine in plain sight called “Spotlight.”
Spotlight is what happens on your desktop when you hit COMMAND-SPACE or on your phone when you hit “slide down” when on your home screen.







You can see here, when you search for “Weather Cupertino” it gives you the result with no advertisements, no Google logo — nothing but content.
On your mobile phone they will show you Wikipedia pages, App Store links and more — without any ads.
Every time Apple hosts their World Wide Developer Conference (WWDC) they add a couple of features to Spotlight. The big update came yesterday, with “deep link searching in apps.” Here they show folks searching for “how to make chocolate cake” and subsequently dumping users into the Yummy App.
No. Google. Necessary.
In fact, Apple added the ability to do basic math in the search bar — something Google added back in 2008.





Tim Cook is slowly getting revenge on Google on behalf of Steve Jobs — without doing it directly. When Jobs found out that Google was secretly going to compete with the iPhone he reportedly said:
“We did not enter the search business, Jobs said. They entered the phone business. Make no mistake they want to kill the iPhone. We won’t let them, he says. Someone else asks something on a different topic, but there’s no getting Jobs off this rant. I want to go back to that other question first and say one more thing, he says. This don’t be evil mantra: “It’s bullshit.”
So, Tim Cook is playing the slow revenge game, by going into the search business. At this pace, I could see Apple knocking 10 points off Google’s search business here in the USA in the next couple of years by simply making search an advertising-free piece of Apple’s OPERATING SYSTEM!
At the WWDC, Apple made a point of saying that they don’t store or use your personal information. This slide is the “f$&k Google” slide, a straight kick in the nuts of Google’s absurd privacy practices, which include searching through our emails and tracking every behavior we make online.
Tim Cook is suggesting a better path for users: Apple will give you the ability to search for “free,” as in ad-free and data-collection-free.
Apple is leapfrogging Google by making search something that is built into the core of your mobile phone and desktop. The reason to do this is that you can compress time by removing the need to visit a website like Google.com.
However, don’t be surprised if Apple gives spotlight.com $10m for their domain name and makes a web-based search engine as a final F-U to Google.
In fact, the power move for Apple would be to buy DuckDuckGoand use their excellent web search as backfill to the powerful “One Box” search innovations they keep launching every couple of months.

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