Blackberry Gamble

Blackberry's One Crucial Win To Survive 2016

BlackBerry has committed its future to the Android ecosystem. While the BlackBerry Passport and BlackBerry Classic handsets running BB10 will be maintained and remain in production (presumably to meet a bundle of existing government and enterprise contracts), 2016 will see the Canadian manufacturer rely on Android-powered devices for all its releases. And once 2017 arrives I very much doubt that a new BB10-powered device will be released.

BlackBerry Priv’s ‘smart’ physical keyboard

In terms of the volume of consumer sales required to give its handset division even a chance of reaching the five millions devices per year required to simply break even, BlackBerry had little choice but to move to Android. The application ecosystem that is expected of a modern-day smartphone demands nothing less than the breadth of native applications available on iOS or through the Google Play Store for Android devices.

The transition to the Android operating system requires BlackBerry to make two crucial transitions with its biggest selling point: to maintain the security that it offers clients, and retain the association of the BlackBerry brand name with security.

Stay tuned for more updates..

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